Surf & Beach Fashion Guides
Be different. Stand out. Shop the WSSM Surf, Beach & Lifestyle Guides
Explore the new fashion trends in the action sports, beach fashion, and lifestyle industry.
These guides showcase new and up-and-coming fashion, accessory, footwear, headwear, eyewear and accessory brands, as well as WSSM longtime favorites.
Lifestyle Fashion for Beach Living
Beautiful clothing, accessories, jewelry, eyewear and more, in this Lifestyle Fashion guide from WSSM Womens Surf Style Magazine.
Sun Protection
You'll Want To Wear
Sun protection has NEVER looked so good! So go ahead... check out the latest sun protective wetsuits, rashguards and more, in this fashion guide from WSSM Womens Surf Style Magazine
SWIMWEAR | Surfer Approved
Need surfer approved swimwear, ladies? Check out these amazing brands that effortlessly combine fit, fashion and function, in the WSSM Womens Surf Style Magazine's "Surfer Approved Swimwear" fashion guide, '22/'23.
Featuring Salty Bird Surf, Main Design, Ola Chica, Just Bones Boardwear, Psycho Tuna, Sensi Graves Swim, Honeygirl Waterwear.
Road Trippin' ...
Comfy Clothes for the Journey
Relax in comfort and style as you journey through life and the many places it takes you. Rompers, lounge pants, Coobie bras, sunglasses, headwear, beautiful ocean inspired jewelry and so much more, that will enhance your life without breaking your budget. Affordable fashion is HERE!
FESTIVAL Fashion
Dance the summer away at your favorite music festival in these stylish looks from surf and lifestyle brands we love. From shimmery mermaid bell bottom pants, to comfortable Coobie bras that help complete any look, to incredible body jewelry that flatters the feminine form and can be worn a multitude of ways... WSSM's got your festival fashion covered!
COVER-UP:
Sun Protection for Surfers
Covering up under the hot summer sun never looked so GOOD! Protect your skin for years to come in these stylish and affordable sun protection options. From keyhole thumb-holes to keep your sleeves in place during deep duck dives, to zippered minis that flatter the female form and offer several levels of coverage, to 1ml wetties and half-zip rashies... We've tested these beauties in all surf conditions, and have been thrilled with the results!
The Surfer's Guide to Swimwear
Shop these surfer girl friendly styles that will stay on in the surf, offer minimal to moderate coverage- depending on your preference, and are produced by brands that appreciate your support, and strive to offer the VERY BEST surfer-friendly, and at swimwear for athletic women and girls.
Fashion for Beach Living: 2016
Featuring comfortable apparel for beach living, along with stylish headwear, sunglasses, shoes, jewelry and more, from some the best brands in the action sports industry. For a refreshing look at hot summer trends for 2016, check out this fashion guide for beach living. Shot on location in Puerto Rico.
Fall-to-Spring Fashion
in Old San Juan, Puerto Rico: 2016
The old world architecture of Old San Juan, Puerto Rico, mingles beautifully with new world fashion, as WSSM brings you a mix of new brands we're excited to show you, together with brands we've worked with for years that are tried and true, and that we just LOVE. From surf and city inspired apparel, to footwear, accessories and eye wear... We've got you covered !
City & Beach Fashion:
Issue: Smr/Fll 2015
Beach & lifestyle fashion from leading and upcoming brands in the fashion and action sports industry. Apparel, eyewear, footwear, jewelry, and accessories!
Sun Safety:
Issue: Smr/Fll 2015
Cover up from the harsh elements and sun in style with WSSM Womens Surf & Style Magazine's "Sun Safety" guide. Featuring wetsuits, surf leggings, rashguards, boardshorts and more!
Surf & Lifestyle Beach Fashion: Issue: Fll/Wtr 2015
Beach & lifestyle fashion from leading and upcoming brands in the fashion and action sports industry. Apparel, eyewear, footwear, jewelry, and accessories!
Surf & Lifestyle Beach Fashion
Issue: Spr/Smr 2014
Surf fashion guide for women and girls. Clothing, footwear, eyewear, jewelry, outer wear, bikinis, wetsuits, and more!
City & Beach Fashion
Issue: Smr/Fll 2013
Lifestyle fashion for both the city girl and beach surfer girl, from WSSM Womens Surf Style Magazine. Featuring dresses, shorts, tops, jewelry, eyewear, headwear, shoes, cuffs, and so much more!
Bikini Guide for Summer Surfers
Issue: Smr/Fll 2013
Womens Surf Style Magazine presents their summer guide to super cute swimwear for surfer girls, that looks great and stays on in the surf. From ankle snappers to double overhead waves, these bikinis stay PUT!
View this guide HERE
Beach Fashion & Lifestyle Guide
Issue: Wtr/Spr 2013
Surf inspired swimwear, footwear, accessories, jewelry, eye wear, and more!
Lifestyle Surf Fashion Guide
Issue: Smr/Fll 2012
Surf, beach and lifestyle fashion, showcasing the latest apparel, swimwear, footwear, eyewear, jewelry and accessories for surfer girls, from the action sports industry!
View this guide HERE
WSSM Beach & Lifestyle Fashion
Issue: Wtr/Spr 2012
2012 beach & lifestyle fashion for surfer girls. Fresh new styles that compliment the beach lifestyle and relaxed way of life. 20 pages of stuff you won't see elsewhere!
View this guide HERE
Lifestyle Surf Fashion Guide
Issue: Smr/Fll 2011
Surf, beach and lifestyle fashion, showcasing the latest apparel, swimwear, footwear, eyewear, jewelry and accessories for surfer girls, from the action sports industry!
View this guide HERE
Surf Fashion Guide
Issue: Wtr/Spr 2011
Dresses, shoes, eyewear, jewelry, scarves, swimwear... beach & summer fashion from WSSM Womens Surf Style Magazine!
View this guide HERE